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SEAT's Desert Camp 2019 - the first event of its kind organised by the company - is taking place in Er Rachidia, Morocco, from the 28th January to the 6th February.

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All media journalists have been invited along to test the Tarraco both on and off road so we should be hearing something about how it performs soon.

The many and varied landscapes of Morocco and the city of Er Rachidia will put the Tarraco and its 4Drive system to the test, proving what a dynamic and capable vehicle the large SUV is.

Not only is the Desert Camp the first time that SEAT has organised such an event, but it takes on even greater significance the lead SEAT has taken within Volkswagen Group as it expands its presence in North Africa.

The North African market is one of the key regions in SEAT's globalisation strategy as the company looks to increase its presence outside of Europe and strengthen its position on all continents. SEAT already has a solid footprint in the region. In 2018, SEAT began assembling the Leon, Arona and Ateca at the Relizane plant in Algeria, joining the Ibiza which has been assembled in this factory since mid 2017. Last year, SEAT sold 18,500 vehicles in Algeria (2017: 5,100) and obtained its best ever sales result in Morocco (2,100; +5.2%).


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